NEW ROLE: PAID MEDIA SPECIALIST

Written By Tom Fox

Overview

We’re looking for a mid-to-senior Paid Media Specialist, who has a particular eye for media planning and digital channels.

The role focuses on media planning, paid strategy, and campaign oversight across key clients, working closely with client services, creative, and data teams.

This is a planning-led role, ideal for someone comfortable owning media thinking end-to-end.

Key Responsibilities

  • Lead digital media planning across multiple campaigns and clients

  • Translate client objectives into clear media strategies, channel mixes, budgets, and phasing

  • Create robust media plans with clear rationale and strategic thinking

  • Provide platform guidance across Meta, Google suite, TikTok and other key digital channels, grounded in best practice

  • Review in-platform performance and guide optimisation direction

  • Support and work alongside a small digital/performance team

  • Feed performance insights back into future planning

Required Experience

  • 4–7+ years experience in digital media planning or performance planning

  • Strong experience planning across Meta,Google and key digital channels

  • Deep understanding of both performance and traditional media, with an understanding of full funnel campaigns

  • Comfortable with analytical analysis and using digital metrics to shape media planning

  • Agency experience preferred

  • Confident communicator with strong strategic thinking

  • Comfortable managing multiple workstreams

  • Contacts with key media houses and publishers is a bonus

  • Proven experience leading performance-led campaigns, aligning media strategy to commercial outcomes, with a strong track record of driving ticket sales and revenue at scale

  • Strong understanding of new ad formats, measurement and innovation opportunities with media platforms

  • Build relationships with key platforms

  • Deep understanding of audience strategy, with proven experience integrating first-party data, audience segmentation and lifecycle thinking into media planning and activation

About 53Six

53Six is an independent sports marketing and creative agency working with leading rights-holders, brands, and broadcasters across Ireland, the UK, Europe and the Middle East.

We combine strategy, creative, content, media, and data to help our partners grow audiences, drive revenue, and build long-term fan engagement. Our work spans ticketing, brand campaigns, sponsorship, digital performance, and content production.

If of interest, please get in touch! contact@fiftythreesix.com

Tom Fox
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