NEW ROLE: PAID MEDIA SPECIALIST

Written By Tom Fox

Overview

We’re looking for a mid-to-senior Media Planner / Performance Planner.

The role focuses on media planning, strategy, and campaign oversight across key clients, working closely with client services, creative, and data teams.

This is a planning-led role, ideal for someone comfortable owning media thinking end-to-end.

Key Responsibilities

  • Lead digital media planning across multiple campaigns and clients

  • Translate client objectives into clear media strategies, channel mixes, budgets, and phasing

  • Create robust media plans with clear rationale and strategic thinking

  • Provide platform guidance across Meta, Google suite, TikTok and other key digital channels, grounded in best practice

  • Review in-platform performance and guide optimisation direction

  • Support and work alongside a small digital/performance team

  • Feed performance insights back into future planning

Required Experience

  • 4–7+ years experience in digital media planning or performance planning

  • Strong experience planning across Meta,Google and key digital channels

  • Deep understanding of both performance and traditional media, with an understanding of full funnel campaigns

  • Comfortable with analytical analysis and using digital metrics to shape media planning

  • Agency experience preferred

  • Confident communicator with strong strategic thinking

  • Comfortable managing multiple workstreams

  • Contacts with key media houses and publishers is a bonus

  • Proven experience leading performance-led campaigns, aligning media strategy to commercial outcomes, with a strong track record of driving ticket sales and revenue at scale

  • Strong understanding of new ad formats, measurement and innovation opportunities with media platforms

  • Build relationships with key platforms

  • Deep understanding of audience strategy, with proven experience integrating first-party data, audience segmentation and lifecycle thinking into media planning and activation

About 53Six

53Six is an independent sports marketing and creative agency working with leading rights-holders, brands, and broadcasters across Ireland, the UK, Europe and the Middle East.

We combine strategy, creative, content, media, and data to help our partners grow audiences, drive revenue, and build long-term fan engagement. Our work spans ticketing, brand campaigns, sponsorship, digital performance, and content production.

Tom Fox
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