By partnering with digital creator and presenter Eric Roberts, we gained nationwide recognition and credibility, extending far beyond the core Leeds United fanbase. His content allowed us to engage with a wide range of audiences - from families and event-driven fans to younger digital-first communities and casual sports enthusiasts, creating scalable reach and authentic connections.

This strategy drives deep, meaningful engagement, building momentum from the outset and ultimately driving our goal of an Aviva Stadium sell-out.